How is AI technology empowering e-scooter rental companies?

Your customers will praise you when you offer them timely and efficient services. This means that when your fleet is available at the right place, it performs well, and the app works without technical glitches. However, achieving this state may seem surreal considering the tedious task of managing and maintaining the fleet and the e-scooter software. But what if we say you can do it effortlessly without any worries? Yes, AI is a blessing to the e-scooter rental companies. 

AI is reshaping the way operations are conducted and optimizing the scooter rental business’s performance. From fleet management on the admin side to route guidance on the user side, AI has truly revolutionized the micro-mobility industry. Adopting AI is a must if you want to sustain the growing competition in the scooter rental market, with a CAGR of 16.2%. But how does AI impact the performance of a scooter rental business? That’s what we will discuss in this blog. Let’s start by understanding the benefits of AI for e-scooter rental companies and then explain how AI is integrated into the system. 

Benefits of using AI in e-scooter rental companies

AI is one of the technologies that are enhancing the service industry. The micro-mobility service providers are adopting AI in their operations for better performance, efficient resource utilization, profits, and higher ROI. Following are the few benefits of using AI in e-scooter rental companies: 

Easy fleet management 

Research suggests that 40% of the scooter battery is wasted when it sits idle without being in use. Furthermore, users are likely to choose a brand with a scooter ready for them to use in the rush hours near them rather than walking around to find the e-scooter after a tiring day. Therefore fleet management becomes essential for efficient performance and user experience. 

AI integrates with the e-scooter and the software tracks the real-time user demand for scooters to rebalance the fleet in the high-demand areas. Thus, you can relocate the scooter from low-demand areas to higher ones to manage your fleet utilization and cater to the needs of your target users. 

Adapting the market trends

Understanding your market trends can help you stay ahead of the competition and retain users. The AI technology collects data on fleet usage and other KPIs to determine the market demand trends. You can create lucrative offers to attract users based on AI-driven analysis. Understanding the performance of the scooters and the rising needs of the customers from the e-scooters can help you select the best scooters for your business.  

Tracking the e-scooter maintenance  

Your fleet of e-scooters is the soul of your scooter rental business. Therefore, they should be maintained efficiently to maximize performance and returns from the resource. Using AI allows you to automate the tracking of the e-scooter KPIs like battery usage, battery draining rate, the maintenance of the scooter parts, and more. Including AI in your system helps you identify any mechanical problem impacting the performance in the early stages so you can take early action and expand the lifespan of the e-scooter. 

On average, a commercial e-scooter lasts for around two years. However, with regular maintenance, the scooters can last up to three years or more. Therefore, to get the best returns from the scooters, you must use AI to identify any performance slowdowns and streamline the maintenance schedules. 

Enhance customer satisfaction 

80% of customers prefer brands offering personalized experiences. Personalization is crucial for e-scooter companies so the user can navigate the routes easily. It can be hectic to offer personalized services to the customers, but not with AI on your side. AI enables you to track user behaviour and optimize the services as per their usage. With personalized services like E-scooter sharing app development, you can enhance customer satisfaction leading to user retention. 

For example, based on the destination, AI can help pick the route with the least time or optimize the routes in real-time based on the traffic. AI can be used to create a list of scooters with sufficient battery for the user to reach their location rather than troubling the user to cross-check the scooter battery themselves. These services take a significant load off the user’s shoulder and a smooth ride to their destination. The less hassle for the customer, the more they will come back to you! 

Improve the safety of the fleet and users 

The e-scooter-sharing business is one of the fastest-growing businesses across the globe. However, there is one major drawback of the business that most companies face: the theft and vandalization of the scooter. Considering the nature of the e-scooter rental service, it is difficult to track all the scooters on the road. However, with the use of IoT and AI, you can easily track your scooters and the rider who is using the vehicle. 

Advanced technology, including AI, makes the safety of the scooter and rider much easier. For example, geofencing allows you to highlight areas in the map to alert the user when entering an area prone to robbery or attack. It provides safety and wins you some brownie points from the users. 

Those were some benefits of AI for e-scooter rental companies, such as enhancing their service and managing the fleet for more returns and profits. Let’s talk about how you can integrate AI into your scooter rental business operations. 

How does AI technology integrate into your rental system?

Following are a few ways to integrate AI technology into your system for better management and control: 

Integrating with IoT devices in your fleet 

IoT devices are an innovative technology that records the KPIs of the scooter, such as battery level, speed, brake control, and location. The data is the building blocks for your growth strategy. Thus, the AI algorithm uses these data to sort the data regarding the fleet to measure the performance and identify improvement scope. 

Automating data analysis 

AI can help you automate data analysis by setting up data flow and analysis format. Therefore, you get real-time insights into your operations, fleet performance, user behaviour, and market demand. AI can help you create future trends based on the past data you feed the algorithm to create a growth strategy and tackle any problem with ease. 

Set up dynamic pricing 

The demand for the services changes in days, or in our case, within HOURS! Therefore, it is crucial to track these changes and set a price to get the best results from the market. Therefore, AI monitors the change in demand for the scooter based on various factors like area, hours, day, and more. Based on this analysis, you can set up a dynamic pricing system that adapts to the market demand. Set a point of drop or rise in demand to trigger the variable pricing and feed it to the AI system, and your job is done! The AI algorithm will manage the pricing when the demand changes. 

Streamline route management  

For e-scooter rental companies, the road is the home. Thus, route management is a must to ensure your customers have the best experience and your scooters are safe. With AI, you can offer optimized routes after considering real-time traffic and hurdles. It helps users get to their destination without delay resulting in customer satisfaction. Additionally, AI can map out parking zones and problematic areas to help the user park as per regulation and avoid threatening situations. With efficient route management, you can boost your customer satisfaction and retain them. 

How does Eazy Ride by Squillion Tech empower your e-scooter rental business with AI? 

Squillion Tech is a Scooter Sharing Software development company behind the robust scooter-sharing software Eazy Ride. We have extensive experience in automotive and mobility tech solutions to make transportation management efficient and effortless. 

Eazy Ride is a reputable and reliable subscription-based scooter-sharing software including a user app to help you automate your scooter rental operations. From listing the scooters for the users to rent to managing the backend for fleet and revenue management, our software helps you set up an error-free system. Furthermore, we can help you with some customization requests for the scooter-sharing app to build a strong brand image! 

We believe in creating the best software for our users that aligns with the industry trends to help them stay ahead of the competition. Therefore, we have integrated AI into our software with: 

• Better fleet management and maintenance
• Enhancing the user experience by analyzing user behaviour patterns
• In-built AI-driven analysis and reporting system 
• Real-time tracking of the fleet in use 

What if you want to own the source code? We can offer you ownership of the code by developing software for you from scratch based on your project’s specific needs. Our team of developers works closely with you to ensure the software aligns with your needs and goals. 

Whatever your scooter rental software needs, we have a solution for you. We are eager to hear about your project and help you kick-start your journey. Let’s connect on a call to discuss more! 

Conclusion 

You can offer excellent service to the user, get the best ROI from your fleet, and retain users if you use AI in your scooter rental system. Many e-scooter rental companies have incorporated AI into their rental business with Squillion Tech’s Eazy Ride scooter rental software. The AI integration helps you manage your fleet, optimize travel routes for the users, safeguard your fleet with geofencing, enhance user experience through user behaviour analysis, and get the best of market demand with AI-based dynamic pricing. AI can make every aspect of your business efficient for reliable service and customer retention. Squillion Tech can help you integrate AI into your system effortlessly, contact us to know how!